2020
BRAND IDENTITY
ART PRZ
IS AN ART
COMPETITION
ART PRZ
IS AN ART
COMPETITION
ART PRZ
ARTPRZ is an Art Competition that takes place in Grand Rapids, Michigan. Artists across the world submit their work to be displayed throughout all of Grand Rapids—museums, parks, restaurants, bridges, etc. As the competition gets closer, Grand Rapids is transformed into a city-wide art exhibit packed with art at every corner. It’s a chance for west Michiganders and tourists alike to experience over 750+ pieces of original artwork and vote on their favorite pieces. Since attending the first-ever ART PRZ in 2009, it’s been a fountain of inspiration, possibility, and connection. Growing up with ART PRZ shaped my artistic experience and eventually led me to embrace the challenge of rebranding it.
2020
BRAND IDENTITY
ART PRZ
IS AN ART
COMPETITION
ART PRZ
IS AN ART
COMPETITION
Posters
I expanded on the geometric form of my logo to create a system of modular shapes that build into layouts and patterns. In each poster, I experimented with size, scale, and repetition—creating a variety of posters while using the same graphic elements. The vibrant coral and blue colors I use in posters and throughout the design system pay homage to the Calder sculpture, and Blue Bridge—two iconic and colorful landmarks within Grand Rapids, MI.
2020
BRAND IDENTITY
ART PRZ
IS AN ART
COMPETITION
ART PRZ
IS AN ART
COMPETITION