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Florence

2020

BRAND IDENTITY

ART PRZ 

IS AN ART 

COMPETITION

ART PRZ 

IS AN ART

COMPETITION

Florence

In my role, I conceptualized and produced diverse creative materials for Florence by Mills, a respected beauty and skincare brand. Crafting packaging, ads, marketing emails, and influencer PR materials, I ensured a unified and captivating brand presence across various channels.

2020

BRAND IDENTITY

ART PRZ 

IS AN ART 

COMPETITION

ART PRZ 

IS AN ART

COMPETITION

Marketing Materials

I crafted compelling marketing collateral for Florence by Mills, tailored to engage the brand's dynamic and youthful audience. By aligning visual elements with brand values and identity, I ensured that every aspect of the marketing collateral reflected the essence of Florence by Mills, from the vibrant color schemes to the playful yet professional imagery. Through consistent design and messaging, I conveyed the brand's key attributes, fostering genuine connections with consumers.

2020

BRAND IDENTITY

ART PRZ 

IS AN ART 

COMPETITION

ART PRZ 

IS AN ART

COMPETITION

Photo

I played a multifaceted role in supporting photoshoots for the brand, encompassing prop creation, styling, along with photo editing and retouching. In addition, I handled image editing for the direct-to-consumer (DTC) website, ensuring that product imagery and aesthetic remained current.

2020

BRAND IDENTITY

ART PRZ 

IS AN ART 

COMPETITION

ART PRZ 

IS AN ART

COMPETITION

Packaging

As a designer, I edited packaging design layouts to meet evolving legal and brand standards, while also developing new concepts for holiday packaging, beauty kits, and various other products. This included ideating mood boards, crafting original aesthetics, constructing visual prototypes, and working closely with the Florence team and my creative directors to move these ideas forward.